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 Sales & Marketing Focus:
 

Without new and profitable sales your business will not be able to generate the revenue needed to cover the operational costs of running, developing and growing the business.  Even if products and services have performed well in the past, there is no guarantee that they will continue to do so in the future.

Products and services are only sustainable and marketable if they continue to meet customers' needs and requirements at a price they are willing to pay and you have the right sales and marketing functions in place to compete effectively - especially in the internet and social media-driven market. Even if your products and services are not directly deliverable over the internet, without an appropriate internet and social media presence you are likely to lose market share. 

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 Sales & Marketing Issues: 


Sales become an issue when they start to show a drop in volume and/or profitability, loss of repeat business and an inability to win new business. There are usually only two reasons for this. Your products and services are no longer meeting the needs of your customers and you are not selling enough to cover your operational or development costs, or despite having a good products and services offering your sales and marketing is no longer working effectively.

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 Sales & Marketing Solutions:

Products and services - meet your customer’s needs, improve sales and effective sales and marketing

Start by reviewing:

1. Price, quality and delivery specification - undertake a comparison with your competitors
2. Loss of repeat business. Check with your customers to see why they are no longer buying from you. Ask them to complete a short customer care survey and use the survey to improve your products and services offering.
3. Check to see how your competitors are attracting and selling to your potential customer base. Are their products and services better than yours? Are they cheaper and if so why?

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 Social Media

Are your competitors' internet presence and use of social media boosting their brand at the expense of yours? The Social Media Examiner 2013 End of Year Report states: people employed in marketing now place very high value on social media as a means of marketing their products and services and generating sales.

Social Media is the Game Changer

The use of social media can only continue to have a significant impact in promoting and generating new business for business owners. Businesses must  reach out and communicate on a personal level with their target audience on a daily basis.

This is a game-changer for businesses dependent on marketing, sales, customer service and other business activities because social media profile and marketing bring:

• Increased exposure
• Increased traffic
• Loyal fans
• Lead generation
• Improved search ranking
• Potential business partnerships
• Reduced marketing expense
• Improved sales

 To find out more and how to boost your sales and marketing performance:

• Take a free Fast Track Business Review and order a Full Business Report
• Send an enquiry to a Business Adviser
• Contact a Business Adviser to arrange a free initial consultation
• Or for quick assist  

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Sign up to check how well your business is performing with a Free Fast Track Business Review 

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• Access to a wide range of experts to help you grow, turnaround, develop and/or manage your new or existing business 
• Free 30 minutes consultation via on-line, phone or locally with any number of expert advisers of your choice
• Opportunity to boost sales and profits by advertising  your products & services online through our website notice board and Social Media links
• All managed and under your control through your own password protected DashBoard